The Enterprise and Marketing course is more practical with a close focus on enterprise and entrepreneurship than the GCSE Business qualification. Students will develop and build upon practical business skills through the design of an original product which meets a specific business challenge (this will be either designing a hat or a pizza brand). This includes market research, designing, scoping and costing products.
This qualification is split into three areas: Enterprise and Marketing concepts, designing a business proposal and marketing and pitching a business proposal.
Three Units – Two being Coursework (25% each) One being an external assessment (50%).
Independence, reflection and resilience as well as time management.
No equipment other than normal school supplies.
Financial skills learned will help students to manage their own finances as they become employed and need to organise their spending, borrowing and budgeting.
Entrepreneurs from all around the world have made a big difference to the economy, environment, ethics, innovation and technological development. Examples of economic links: Making informed decisions about the choice and implementation of new products, the impacts of economic changes on small businesses (e.g. changes to business taxation).
This qualification may lead into a Cambridge Technical Award in Business, BTEC Level 3, A Level Business. Students may progress in to role as self-employed professions, marketing officers, business administrative assistant. However there are many many more opportunities.
Your teacher will be happy to share knowledge of linked professions with you.