The Enterprise and Marketing OCR Cambridge National course is a very practical course with a close focus on enterprise and entrepreneurship, as well as applied skills and scenarios from the real world. Students will develop and build upon practical business skills through the design of an original product which meets a specific business challenge. This includes market research, designing, scoping and costing products as they might in a real business.
This qualification is split into three areas: Enterprise and Marketing concepts, designing a business proposal and marketing and pitching a business proposal.
Three Units – Two being Coursework (30% each). One being an external assessment (40%).
Three Units – Two being Coursework (25% each) One being an external assessment (50%).
The qualification contains practical activities that build on theoretical knowledge so that you can put your learning into practice while also developing valuable transferable skills such as: verbal communication/presentation, research, analytical skills and digital presentation.
No equipment is needed other than normal school stationery.
Financial skills learned will help students to manage their own finances as they become employed and need to organise their spending, borrowing and budgeting.
Entrepreneurs from all around the world have made a big difference to the economy, environment, ethics, innovation and technological development. Examples of economic links: Making informed decisions about the choice and implementation of new products, the impacts of economic changes on small businesses (e.g. changes to business taxation).
This qualification may lead into a Cambridge Technical Award in Business, BTEC Level 3, A Level Business. Students may progress in to role as self-employed professions, marketing officers, business administrative assistant. However there are many many more opportunities.