Enterprise and Marketing


Why should I study this subject?

The Enterprise and Marketing course is more practical with a close focus on enterprise and entrepreneurship than the GCSE Business qualification. Students will develop and build upon practical business skills through the design of an original product which meets a specific business challenge (this will be either designing a hat or a pizza brand). This includes market research, designing, scoping and costing products.

What will I study?

This qualification is split into three areas: Enterprise and Marketing concepts, designing a business proposal and marketing and pitching a business proposal.

How will I be assessed?

Three Units – Two being Coursework (25% each) One being an external assessment (50%).

What skills will I learn?

Independence, reflection and resilience as well as time management.

What equipment will I need?

No equipment other than normal school supplies.

How will this subject develop my sense of character and culture?


Financial skills learned will help students to manage their own finances as they become employed and need to organise their spending, borrowing and budgeting.


Entrepreneurs from all around the world have made a big difference to the economy, environment, ethics, innovation and technological development. Examples of economic links: Making informed decisions about the choice and implementation of new products, the impacts of economic changes on small businesses (e.g. changes to business taxation).

Where can this subject take me?

This qualification may lead into a Cambridge Technical Award in Business, BTEC Level 3, A Level Business. Students may progress in to role as self-employed professions, marketing officers, business administrative assistant. However there are many many more opportunities.

Your teacher will be happy to share knowledge of linked professions with you.

Where can I find out more?

What other subjects would compliment my learning in this qualification?

The Curriculum Team

Mr R Ellison
Teacher of Business Studies